At Easy Spirit, movement is rooted in everything that is designed. The brand prioritizes moving comfortably in casual, dress and athletic shoes with advanced features such as lightweight materials, superior arch support, cushioning technologies, and easy adjustability—ensuring women can embrace activity with confidence and ease.

I oversee all aspects of brand identity, from seasonal concept development to direct mail, e-commerce, video direction, and packaging design. I take the lead in developing fresh ideas and innovative design solutions that drive the brand forward. As the brand evolves, I continuously explore new visual directions and storytelling techniques that stay aligned with the customer.