Easy Spirit
Brand Designer
Brand Identity | Art Direction | Campaign Development | E-commerce & Digital | Print & Packaging | Video & Social
Easy Spirit designs for movement: comfortable casual, dress and athletic shoes built with lightweight materials, superior arch support, cushioning technology, and easy adjustability, so women can stay active with confidence.
As brand designer, I lead identity and art direction across the full brand ecosystem, from seasonal campaign shoots through e-commerce, email, paid social, direct mail, video, packaging, brand decks, and brand events. I partner with the Creative Director to develop fresh concepts and visual direction each season, then work cross-functionally with photographers, producers, video editors, and marketing teams to bring that vision to life, keeping the brand consistent and aligned with the customer as it evolves.