Analog is mobile bakeshop looking to expand their business to a permanent space that specializes in Bavarian pretzels, salted chocolate chip cookies, and other traditionally-crafted treats. They are looking to host intimate, tech-free events in their new public hangout space.

I was given the task of evolving the current branding and designing a secondary logo for the restaurant’s print needs. The overall brand identity is edgy and bold, pushing the boundaries of a traditional restaurant.